We teamed up with Grammy-winning producer BOI-1DA and rising fashion label NAHMIAS to develop a first-of-its-kind QR-coded fashion capsule that turns everyday fans into walking paid promoters for up-and-coming global music acts Ric Wilson, BenjiFlow, and K.ZIA through scannable high-fashion merch.

Launching at Paris Fashion Week, the collection hijacked one of culture's most significant events, putting our rising artist's music directly into the devices of the most influential trendsetters on the planet and into the spotlight like never before.

Press: Rolling Stone, Highsnobiety, Muse by Clio, HypeBeast, Notion

Case Study

Launch Film

Music

Agency: BBDO New York
Client: Bacardí
Role: Copywriter
CCO: David Lubars
ECD: Alex Booker
CD: Taylor Marsh & Jackson Harper
AD: Gia Sarkis & Jack Mastrototaro
Co-CW: Mia Potter
Sr. Designer: Dina Zolan

PRODUCTION: BBDO Studios
EDITORIAL & FINISHING: BBDO Studios & Simian Design
COLOR: COMPANY 3
MUSIC: BOI-1DA

Awards:
One Show Shortlist
Webby’s Shortlist
ADC Shortlist
FAB Silver