NIL deals in college sports are like the Wild Wild West. Huge sums of money are thrown at athletes with no real brand connection. So, we leaned into AT&T’s “Connecting changes everything” platform and signed the perfect man for the job. Someone who embodies everything we stand for and, thanks to his name, was destined to partner with a mobility company like AT&T.

Meet Rice star cornerback, Moh Bility. And no, his uncle’s name is not Flexi Bility. 

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Agency: BBDO New York
Client: AT&T
Role: Copywriter
ECD: Ash Tavassoli
CD: Matt  Low,  Kristin Clark
AD: Jong Yeu Wu
Producer: Mike Woodall
Director: Ray Smiling