The 2026 NFL season marked U.S. Bank’s first as the Official Bank of the NFL, giving the brand a new stage to show up in a big way.

To kick off the partnership, we teamed up with NFL superstar Christian McCaffrey to bring The Power of Us platform to football, celebrating the people and teamwork behind every player.

Agency: Supergood
Client: U.S. Bank
Role: Senior Copywriter
ACD: Ted Pedro
Senior Producer: Emily Cabral

Director: Brendan Malloy, Superprime
Color: Eric Whipp, Alter Ego
Editor: Matt Murphy, Exile
Music: Pickle Studios